Sustainability a key element of travel agenda

A new report by World Travel & Tourism Council (WTTC) and Trip.com Group, together with Deloitte, reveals a heightened appetite for sustainable tourism amongst consumers, with 69% of travellers actively seeking sustainable travel options1

In this report, WTTC joined forces again with leading global travel service provider, Trip.com Group and its major consumer brands Trip.com, Ctrip and Skyscanner, with additional data sourced from Deloitte, to analyse the trends that shaped the Travel & Tourism sector last year and will continue to do so over 2023.

The report, “A world in motion: shifting consumer travel trends in 2022 and beyond”, shows that sustainability is a key element of the travel agenda, with travellers eager to reduce their carbon footprint and support sustainable tourism.

According to a survey included in the report, three quarters of travellers are considering travelling more sustainably in the future1 and nearly 60% have chosen more sustainable travel options in the last couple of years1.

Another survey also found that around three quarters of high-end travellers are willing to pay extra to make their trips more sustainable2.

Last year, following more than two years of travel disruption, travellers made clear their wanderlust is very much alive, with a 109% increase of international overnight arrivals, compared to 2021.

According to the report, last year consumers were willing to stretch their budget for their holiday plans, with 86% of travellers planning on spending the same amount or more on international travel than in 20193, with U.S. tourists leading the list as big spenders4.

Demand for travel now stronger than ever (Sustainability a key element of travel agenda)

But 2023 is looking even better in terms of travellers’ spend. Despite concerns about inflation and the cost-of-living crisis around the world, nearly a third (31%) of travellers said they intend to spend more on international travel this year than in 20223.

Additionally, according to Deloitte’s ‘Global State of the Consumer Tracker’, last year more than half (53%) of global consumers surveyed during the summer said they plan to stay in a hotel over the following three months4.

According to Julia Simpson, WTTC President & CEO, the demand for travel is now stronger than ever. “Our report shows that this year we will see a significant bounce back; 2023 is set to be a very strong year for travel and tourism. Sustainability is top of travellers’ agenda, and consumers highlight the value they put on protecting nature and travelling responsibly,” says Simpson.

According to Jane Sun, Trip.com Group CEO travel and tourism is a powerful force in driving the global economy, creating jobs, stimulating economic growth, and lifting communities out of poverty.

“I’m optimistic about the positive momentum for the global resumption and growth of travel in 2023, primarily driven by mainland Chinese consumers, which will help accelerate worldwide recovery and development,” says Sun.

Remote work creates new opportunities (Sustainability a key element of travel agenda)

Scott Rosenberger, Deloitte Global Transportation, Hospitality & Services Sector Leader says that travel is rebounding from the pandemic while innovating and meeting the demands of more modern alternative travel-types, sustainable travel, luxury travel, and much more.

“Even the rise in inflation-driven financial concerns is not slowing the pace; incredibly travel is being prioritised and flexible and remote work arrangements are creating new opportunities. We are actively engaging with our clients as they embrace these new trends and create memorable experiences for consumers,” says Rosenberger.

Other findings revealed in the report include:

  • 2022 sun and sea package holiday sales are estimated to be up 75% compared to the previous year
  • Last year during the summer, international arrivals in European sun and beach destinations were just 15% below 2019 levels
  • According to WTTC’s recent ‘Cities Economic Impact Research’, in 2022 visits to major cities are expected to see a 58% year-on-year increase, less than 14% below 2019 levels
  • Luxury holidays will prove particularly popular, with sales of luxury hotels expected to reach USD92-billion by 2025 (compared to USD76-billion in 2019)
  • In a survey, nearly 60% of travellers said they were either already paying to offset their carbon emissions or considering it if the price was right

To access more information and read the report in full, please click here.

Sustainability a key element of travel agenda

Endorphin Expeditions, an affiliate company of WhyAfrica, is a tour operator that undertakes three specialist multiday overland road trips per year and provides specialist day tours in and around Johannesburg, South Africa.   

Specialist tours:

  • Mining history and geology tour of Northern South Africa and Namibia
  • Wildlife, birding, and coastal tour of South Africa
  • Deserts of Southern Africa (Succulent and Nama Karoo, Botswana Kalahari, and Namib desert)       

WhyAfrica specialises in the sustainable utilisation of natural resources in Africa. We publish bi-weekly newsletters (24 per year), four magazines per year, and paid for research reports in the mining, agriculture, energy, infrastructure, water management, tourism, and environmental management sectors with a special focus on Environmental and Social Governance (ESG), biodiversity risk, conservation, the African Continental Free Trade Agreement, the political economy of Africa, Pan African institutions, climate change and how geopolitics affect the people of Africa. 

WhyAfrica readers and followers can now become members of WhyAfrica. Having membership for one year allows you access to valuable business intelligence and insight about projects, investments, the sustainable utilisation of natural resources and the political economy of Africa.

WhyAfrica members will be able to publish their own story on the WhyAfrica website and on all its social media platforms (corporate members pay more but can publish four articles per year). 

WhyAfrica members will also receive four updated reports per year about developments across Africa in the mining, agriculture, energy, infrastructure, water management, ESG, environmental management and tourism sectors, as well as the “WhyAfrica Hawks Eye” Africa outlook report for 2023. 

In addition, WhyAfrica members will receive an exclusive report with video clips and images about the projects and countries we visit during our annual WhyAfrica Road Trip (in 2023 we will visit the Limpopo Province of South Africa, Zimbabwe or Botswana, Zambia, DRC, Malawi, Tanzania and Kenya). 

Members will also have an opportunity to join us on certain parts of the road trip and will be eligible for a huge discount to attend the WhyAfrica networking events before the road trip departs in Johannesburg, South Africa in July, and about halfway through the trip in Dar Es Salaam, Tanzania in August.  

One of WhyAfrica’s goals is to identify the opportunities and challenges in Africa, and at the same time, to stay informed about how geopolitics and the changing political economies in Africa affect your business. As a member you will have access to all this business intelligence. You can now register and pay to become a member by simply clicking on the following link: https://www.whyafrica.co.za/product/membership/

WhyAfrica promotes Africa as an investment and travel destination, analyses the continent’s business environment and investment opportunities, and reports on how the politics of African countries affect their development

WhyAfrica provides you with business intelligence that matters. Africa is our business, and we want it to be yours too. Subscribe here to WhyAfrica’s free newsletter and digital magazine. When it comes to natural resources in Africa, we cover all angles.

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Sustainability a key element of travel agenda

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